FREE DELIVERY FOR ORDERS OVER 55€

PLASTIC FREE PACKING

FREE COTTON-SWABS PACK OF 100 pc. with every purchase of 50€ or more

FAIR PRODUCTION

FREE DELIVERY FOR ORDERS OVER 55€

FREE BAMBOO TOOTHBRUSH WITH EVERY PURCHASE of 100€ or more

ICON
ICON 0
  • Your shopping cart is empty!

Ethika_Inc
ICON ICON 0
  • Your shopping cart is empty!

The Growing Problem Of Greenwashing

By Ethika EU Bogdan Scrob | | 0 Comments

Trying to lead a more sustainable life, reducing your impact on the environment as much as you can, is a very noble and worthwhile pursuit… and, indeed, a very necessary one as well, given just how deep the climate crisis is.

A good first step to take when trying to be more eco-friendly is to do some research into the different products that are available to help you achieve your goals, as well as the different brands that also operate with sustainability in mind.

And research really is incredibly important, otherwise you could find yourself supporting businesses that you believe to be green but which are, in fact, quite the opposite.

This is where the problem of greenwashing comes in and it’s something to be aware of if you only want to spend your hard-earned money with brands that really do care about the planet.

Greenwashing is where businesses make false claims that their products or services are environmentally friendly, purely for marketing purposes, when they aren’t actually trying to be very sustainable at all.

An exclusive report in the Independent has just revealed that greenwashing, sadly, appears to be on the rise, with the number of adverts banned for the strategy tripling in a year.

Apparently, in the last 12 months, 16 ad campaigns made exaggerated claims about their brand’s green credentials or made statements about the environment that couldn’t be supported. Some of the ads came from some big-name and very familiar brands, including Oatly, Alpro and Innocent Drinks.

Advertising Standards Authority spokesman Toby King suggested that the increase in ads being banned could be down to the fact that people are now more concerned and more educated about both the climate emergency and greenwashing itself.

“We have done a lot of work to let people know, when you see an ad for green claims, we are the guys you come to if you think it is inaccurate or may not be telling the truth,” he said. “I think we are seeing a sea change in public understanding of green claims, and people want to buy ethically in a green way. We all want to do our bit.”

Spotting greenwashing can be difficult for us, the consumer, however - but there are little things to look out for that can help you stay on track with your sustainability goals. 

Remember… even if a brand does produce a line of products that are sustainable, if they still make most of their money from unsustainable goods, they can’t really be considered an eco-conscious brand.

Always look for evidence when eco claims are being made by brands, as well. If you can’t find any facts or figures that support what they’re saying, you may want to steer clear of shopping with that particular business. Be suspicious of buzzwords1

And, of course, look out for certifications from the likes of Cradle to Grave and Fair Trade, both of which tell you immediately that you’re dealing with an ethical business.


Looking for natural loofah sponges at the moment? See what we have in stock today.

LATEST BLOGS

The Health Benefits of Using a Stainless Steel Water Bottle

Drinking water is essential for maintaining good health, but the container you use to store your water can also have...

Read More

5 Easy, Natural Ways to Freshen Your Breath

Are you tired of dealing with embarrassing bad breath? Do you want a fresher, healthier mouth without using harsh chemical-laden...

Read More

The stainless steel or plastic lunch box debate: Which one is better for you?

Eco-living entails not just making conscious decisions that benefit the environment, but also choosing choices that benefit our health.  One...

Read More

5 Surprising Natural Teeth Whitening Techniques That Actually Work!

Are you tired of using store-bought teeth whiteners that are filled with harsh chemicals? Are you looking for a more...

Read More

The Connection Between Oral Health and Overall Health: How Your Mouth Affects the Rest of Your Body

Do you ever wonder how the health of your mouth can affect the rest of your body? It's often said...

Read More

Maintain a Healthy Smile Naturally with Ethika's Plant-Based Oral Hygiene Kit

  Looking for a natural and sustainable way to maintain a healthy smile? Look no further than Ethika's Plant-Based Oral...

Read More

A Beginner's Guide to Natural Oral Care: Tips and Tricks for Making the Switch

Are you looking for a more natural and healthy option for your oral care routine? Natural oral care products, free...

Read More

Kick Off the New Year with a Plastic-Free Toothbrush Set from Ethika

Welcome to the start of a new year! As we look to make positive changes and improvements in our lives,...

Read More

The Benefits of a Plastic-Free Lifestyle

Plastic is a convenient and versatile material that is used in a wide range of products, from food packaging to...

Read More

5 Simple but Impactful Sustainable Resolutions for 2023

As we bid farewell to 2022 and welcome in the new year, it's the perfect time to reflect on the...

Read More

Money-Saving Magic: How Stainless Steel Food Containers Reduce Waste!

If you're looking to save money and reduce waste, investing in a high-quality stainless steel divided food container is a...

Read More

The Importance of Supporting Eco-Friendly Initiatives

As consumers, we have the power to make a difference with the choices we make every day. From the food...

Read More

A Stress-Free Guide to this Holiday Season

The holiday season is a time for celebration, but it can also be a time of stress and overindulgence. If...

Read More

Celebrate a Sustainable Christmas with These Stainless Steel Gift Ideas

As Christmas approaches, it's important to consider how our celebrations and gift-giving can be more sustainable. One way to do...

Read More

Making Christmas Sustainable in 2022: Eco-Friendly Gifts for the Holidays.

The holiday season is a time for celebration, but it can also be a time when our impact on the...

Read More

CAN HALLOWEEN BE CELEBRATED WITHOUT PLASTIC?

  The amount of plastic waste generated during Halloween is horrifying to consider. With these tips, you can reduce your...

Read More

How To Throw A Zero Waste Party

Mark Hall, founder of waste collection company Divert, has estimated that food waste from the last few days will likely...

Read More

4 Zero Waste Cooking Tips

There’s nothing quite like dishing up a beautifully healthy homemade meal at the end of a long hard day.

Read More

The Growing Problem Of Greenwashing

A good first step to take when trying to be more eco-friendly is to do some research into the different...

Read More

Climate Change: The Consequences Of Inaction

Accelerated action is now required in order to adapt to the effects of climate change, while also making deep cuts...

Read More

3 Of The Best Sustainable Restaurants In The World!

We’ve put together a list of some of the most eco-friendly restaurants you can find around the world. Enjoy!

Read More

6 Of The Best Ways To Save Water At Home

Of all the climate change-related issues that the world now faces, the water crisis is perhaps the most pressing of...

Read More

4 Eco-Friendly New Year’s Resolutions

If you’re keen to make a difference in some way or other, what about focusing your new year’s...

Read More

Think Green With Your Christmas Presents This Year!

As wonderful as Christmas is and as magical as this time of year can be, the amount of waste that’s...

Read More

4 Delicious Vegan Lunchbox Ideas!

If you’re wondering where to begin when it comes to packing your lunches for work, here are a couple of...

Read More

How To Live More Sustainably

Here are a few ways you could start with right now to help you begin being more sustainable, without having...

Read More

Reduce, Reuse, Recycle As A Last Resort!

There are so many ways to start living more sustainably and it starts with one small step.

Read More

IS ADDED TO CART !